Run Out Of Ideas? 22 Brilliant Ways To Create Great Content

It happens to all of us.  You allocate a certain time to update your website with some compelling content but your mind goes blank, your head’s empty.

Check out this wonderful infographic below.  Use it and use it often.  There’s sure to be several appropriate ways for you to create great content, whatever kind of site you own.

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

 

Now tell me you’re not inspired!

Posted in Website Content | Tagged , , | Leave a comment

Your Subscriber List – And How You Should Treat Them

subscriber-listDo you have a subscriber list? If you do, should you also post your email newsletters to your blog?

This is a great question because, after all, the search engines don’t see these newsletters, and they aren’t public so they don’t get shared as much as a blog post would – so would you be losing out on valuable traffic from search engines crawling your unique content?

The answer is – yes probably. How important is this to you versus the value of your subscriber list?  It’s certainly a fact that most email marketers will tell you that, to save time, you can write a blog post, use the beginning of it in an email to your subscriber list and suggest ‘read more on my website, blah, blah’.  This certainly achieves two things.  One, you’ve managed to combine two jobs in one by writing only one piece of work and two, you’re sending your email readers to the blog so you get more visitors and the subscriber is interacting with your blog too.

However, email is one of the most powerful and most direct ways to reach people, so I personally think that, if someone has taken action to join your subscriber list, they are very important people from that minute and should be treated in a special way from just website visitors or browsers who may come and go and remain anonymous.

Without the exclusivity of the treatment of your email list, the newsletter really is pointless.

Treat your subscribers to different content, because they are a group of people to be nurtured and who could become your best customers and supporters. Some of them may stay with you for many months or even many years.

Do you really want to sell them short by killing two birds with one stone? Think of it this way…..If you’re a regular diner at a restaurant, therefore you have a good connection with the owner, would you expect to be offered a better table than the strangers who have walked through the door at the same time as you?  I think so. You like to feel special as you have a relationship.

Treat your subscriber list well.  Give them some of your knowledge, great tips they can use.  By all means direct them to your website occasionally but to something different from the content in their email.  Most importantly, offer a special gift every time that you have the opportunity.  You will be rewarded by their loyalty and they will be receptive to any sales you wish to make along the way.

Posted in Email Marketing | Tagged , , , | Leave a comment

What Are Keywords and How Are They Used?

keywordsWhat Are Keywords and How Are They Used?

When people use search engines, they go to the search bar and type in ‘keywords‘ which are one or more words representing whatever they are trying to find. Two examples might be: ‘Cardiff plumber’ or possibly ‘budget vacations in Honolulu’.

The search engine (such as Google) then comes back with a selection of website pages, with content that relates to the keyword the person used.

So if you are creating any kind of website which needs visitors to take advantage of what you have to offer, you need to ensure that when customers search for relevant keywords, your website appears as early as possible in the list of results and particularly on the first page. That is what search engine optimization (SEO) is centered on.

How to use keywords on your website?

Fundamentally, you should have relevant keywords in your written posts and pages. It’s better, actually, to identify keywords first and then create content around these words or phrases.

Here are 3 things you should bear in mind:

* Concentrate your efforts on keywords likely to be used by prospective customers

* Focus your individual web pages – target only a small number of keywords per page

* Check what your competitors are up to

Choosing the correct keywords

As far as getting the right keywords are concerned, you could consider the way your prospective clients are likely to think. As an example, imagine you have invented an awesome new baby stroller which is lightweight and particularly for newborns – you call it ‘Smoothbuggy’. You could use that as a keyword for one of your web pages, thereby making it apparent that the page is about the Smoothbuggy. Unfortunately, that’s not what prospects are likely to be searching for – as it’s new, they very likely to never have heard of it! They’ll be typing in ‘baby strollers’ or ’baby strollers New York’. So those are the types of keywords you should be planning on using rather than a product name, unless, of course, it’s very well-known and popular.

Concentrating your time and effort

You should always aim to build separate web pages that are clearly relevant for only one or two keywords. Merely stuffing each and every keyword you are able to think of into your writing doesn’t get the job done – the result is poor content, often unreadable. You may also actually find your pages are penalized by search engines like Google, appearing well down in the search results, if they think you’re seeking to abuse the system. I personally prefer to use just one keyword, supported by synonyms (words and phrases with the same or similar meaning) for each of my posts and this makes it far easier to create content that makes sense.

Outsmarting your competition

Just about all your business rivals are doing SEO on their websites as well – and many may have bigger funds available to spend on it. Picking a one-word keyword and trying to compete with it is likely to be unachievable (and, happily in this instance, less likely anyway to deliver potential customers who are interested in what you specifically have to offer).

What you should do to make your campaign effective, is think of longer phrases that properly match what your target market are looking for, and where you have a competitive advantage. Using the above example, a better keyword might be ‘lightweight baby stroller’ or ‘newborn baby stroller’. These have less monthly searches by consumers but are far more effective as, the fact that they are more specific augments the likelihood of the person having found what they’re looking for. These types of keywords are called ‘long-tail’.

This is the basics of keywords and their use in SEO of websites.

 

Posted in Keywords | Tagged , , | Leave a comment

Internet Marketing – From Caterpillar to Butterfly!

from-caterpillar-to-butterlyFrom Caterpillar to Butterfly

This announcement is not about beauty.  I don’t mean that I’m having plastic surgery or Botox. This is the real deal and I’m referring to the fact that I’ve grown tired of ‘grubbing’ around at the bottom of this Internet Marketing tank.  I’m changing – my attitude, my working methods, the lot.

I’ve recently met someone who has inspired me and has taught me to grasp a new perspective on moving forward.  This is going to be life-changing and, above all, I’m actually learning HOW to be a marketer, whatever the niche.  I now know that what this guy is teaching me is more than the missing letter in the puzzle; it’s the whole picture, the way things should be done and why I’ve struggled all along.  My past hurdles are going to be ignored and I’m intending to make a success of my online business.

I’m going to be doing Internet Marketing in a whole new way which produces results and I’m so confident in my new direction that I want to help others to experience the success that I’m having using these new approaches.

The butterfly is forming – watch out for the metamorphosis!

 

 

Posted in Uncategorized | Tagged , , | Leave a comment

21 Social Media Marketing Statistics from Dreamgrow.com

social-media-marketing-statisticsSocial Media Marketing Statistics from Dreamgrow.com

You may find that all these figures frazzle your brain but there’s no doubt about the conclusion that social media of some kind is necessary for all businesses these days.

Not all social media platforms are suitable for every business but these figures will help you see the wood for the trees in relation to your brand, product and target market.

Rather surprising is the main occupation of Google+ users – students at 20% – which just goes to show that they have more to say than just posting a picture of this morning’s breakfast!


Image source: http://feedproxy.google.com/~r…

Sick of hearing that social media is just a buzzword? Are you looking for hard statistics so that you can prove to your boss that social media is worth the……….

Continue Reading

Source: Rss

Posted in Uncategorized | Leave a comment

Pernod Ricard looks to mobile to boost sales

Sales across Europe have fallen for the makers of Jameson whiskey and Absolut vodka so the company have decided to use mobile marketing campaigns to boost some of their brands when consumers purchase from bars, clubs and retail shops.

Buy one get one free, I hope!

Drinks maker trials point of purchase mobile initiative to drive repeat purchases. 

Continue Reading

Source: Rss

Posted in Mobile | Leave a comment

How Social Media & Mobile Change How We Travel [Infographic] – Business 2 Community

I find it amazing to read that 52% of people use social media for inspiration when planning their summer holidays! I guess that, as we’re naturally social animals, we are greatly influenced by where others have been and recommend.

51% of smart phone users access flight or hotel information using their devices, even more check in on social media accounts while away and a big percentage leave reviews on their return.

The infographic in the Business2Community article is of definite interest to those in the travel industry but it also serves as an indication of trends in mobile and social media influence.


Image source: http://www.business2community….

There have a been a few neat infographics about how social media and mobile (smartphones & tablets) are impacting the way we travel whether during the

Continue Reading

Source: Rss

Posted in Uncategorized | Leave a comment

Women Are From Pinterest, Men Are From Google+? – Forbes

Okay, Pinterest is a relatively new phenomenon and is certainly used in the majority by women. It seems that women prefer to hang around in female circles and, because Pinterest is visual, it is a more relaxed environment and without the business pressure which Google+ portrays at the moment.

In my opinion, Pinterest is the place for ‘branding’ at this point in time although Google+ is definitely a must for promoting local businesses.

I’€™m sure you’€™ve all seen the gaudy statistics when it comes to the gender split of Pinterest’€™s following€“ anything ranging from 72% to a staggering 97% of its user base has been reported as female. It begs the question, how is the ‘€˜men are from Mars, women are from Venus€™ [...]

Continue Reading

Source: Rss

Posted in Pinterest | Leave a comment

Mashable Lists Their 10 Must-Follow Twitter Accounts for Tech Insight

All aspects of technology are changing daily, whether it be gadgets, new social media platforms or anything else in the digital landscape.

It’s an incredibly broad subject and, although Mashable lists their own top 10 must-follow Tweeters, I’m sure there must be many more out there.

Do you have any favourites which you feel should be included?


Image source: http://feeds.mashable.com/~r/M…

Follow these 10 thought leaders on Twitter to stay on top of the ever-chaning landscape of technology.

Continue Reading

Source: Rss

Posted in Twitter | Leave a comment

Go Mobile? – Yes It’s Time!

It is time for all business executives to capture the changing consumer habits and decide to go mobile by offering customers a seamless experience when they search for information, products or services using their mobile devices.  At each stage of the customer life cycle – acquisition, operation and maintenance – mobile offers a unique level of personalized, targeted, time-sensitive, location-rich brand engagement and interaction and there’s no other communication method which can better this.

Many brands choose to brush this way of capturing or retaining customers under the carpet, or pay lip service to embracing mobile – due possibly to a lack of awareness of mobile telephony and the benefits it can bring to an organization. For many, a mobile strategy manifests itself in a mobile app, often developed at considerable cost, which attracts a small number of downloads and provides a disappointing lack of attractive content and/or a decent user experience. Often, the app is an afterthought, shares little in common with what the business is trying to achieve or fails to retain the customer’s loyalty – the app becomes redundant and forgotten.  This response is a lost opportunity and is unfortunately too common.

The good news is that the task of ‘going mobile’ is beginning to be addressed by all the large brands.  They are building mobile websites.  Smaller businesses must follow.  Even as I write, there’s an endless wave of new smartphones and tablets pouring onto the market that redefine where, when and how we use our mobile phones to interact with our preferred brands – and it’s not going to ebb!

What’s the stumbling block on your path to go mobile?

Posted in Mobile | Leave a comment